In Praise of Booksellers

The world of words and ideas lost another champion recently with the passing of Nancy Olson, the founder and longtime owner of Quail Ridge Books and Music in Raleigh.  Nancy was a kind, warmhearted and generous person who loved books and loved authors.  When you went to Quail Ridge to promote a new book, Nancy drew a crowd, made you feel at home, and made sure everybody who came in the store in the days and weeks after knew about your work.

Nancy was an independent bookseller, and one of the most successful anywhere.  Booksellers all over the country knew about Quail Ridge and admired the way she ran her store.  Those who studied how she did it knew that she combined the two essential ingredients of any successful bookseller: a love of books and authors and a keen business sense.  She made her store a warm and inviting place, she was a master of personal service to her customers, and she knew how to promote and market.

Not all that long ago, there were thousands of local, independently-owned bookstores in America, a great many of them started by good folks whose main attribute was a love of books and writing.  Any town of any size had at least one independent store, and in larger communities there might be scores of them. 

Then along came the big chains with huge stores and inventories and great buying and marketing clout.  It was devastating for the independents, just as the mom-and-pop grocery stores fell victim to the Krogers of the world.  Hundreds of independents fell by the wayside.  But a few, like Quail Ridge in Raleigh, survived because folks like Nancy Olson knew that a love of books wasn’t enough.  You had to know how to count and how to let the world know what you were doing.

More recently, bookstores of every size and shape – chains and independents alike – have struggled in the new world of e-books and online ordering.  When you can turn on your Kindle and order an electronic version of the latest hot seller, or go online to Amazon and get a physical copy delivered in a couple of days, why bother to get in the car and drive to a bookstore?  The reason you should is that those booksellers who have weathered the storm give you individual service, host authors to tell you about their work, and generally make you feel at home when you walk in the door.

My books are available in all sorts of formats and sources, but so-called “midlist” writers like me would not exist if it were not for people like Nancy Olson.  When you enter one of their stores and ask, “What have you got that’s good to read?” they can recommend a book that fits your particular taste.  To a bookseller like Nancy, every customer is an individual, unique and special.

I sure do miss Nancy Olson.  But Quail Ridge Books and Music is still going strong under new leadership, and when I have a new book to show off, I’ll make a beeline for that place.  And I’ll feel unique and special, too.

The Intersection of Art and Commerce

A fellow said to me the other day, “I’ve got a great idea for a book.  How do I get it published?”  Whoa dude, I replied – or words to that effect.  To get a book published, you first have to have a book.  Then, and only then, do you even think about publishing.  That is the point where art meets commerce.

I get a lot of questions about publishing from folks who know I’ve written some stuff and had it published.  My first question is always, “Have you written the book?”  Sometimes, they want me to write the book for them.  Well, I don’t do that.  But I’m happy to share what little wisdom I have about writing, along with lots of encouragement.

The best wisdom I can share is what a graduate school professor gave to me.  He said, “The way you write is to apply the seat of the pants to the seat of the chair.”  There are lots of folks with good stories to tell, and many have a facility with words that would allow them to put the story on paper.  But only a few will apply the seat of the pants to the seat of the chair.

There are a several tough parts along the way.  The first is simply getting started – sitting down in a quiet place and facing a blank piece of paper that’s waiting for words.  Once you leap that hurdle, the next one is when you read what you’ve just written and say, “Oh, that’s awful!”  Well, maybe it is.  But the remedy is doing it again and making it better.  If you want it to be perfect the first time, you’re doomed.  What you do is get something down, and then re-write.  The getting it down is the toughest part.  The re-writing is where you begin to have fun.

But maybe the hardest part is the absolute requirement for stubborn, patient persistence.  Going to the work every possible day you can, carving out slices of time during which you absolutely refuse to be interrupted or distracted.  A good story, worked on daily, takes on a life of its own, a momentum.  And keeping that momentum is crucial through the long process of making a book.

Only when you’ve done all of that are you ready to think about publishing.  This is the intersection of art and commerce.  A writer is not complete without a reader.  We want as many folks as possible to enjoy and appreciate what we’ve done.  So we go through the tough process of finding a publisher, or publishing ourselves, and then reaching out to the widest possible audience.

The reaching out is hard work, too.  It’s hawking the merchandise, and that means using every possible means to let people know about the work and why they should pay their hard-earned money to obtain it.  Published writers today  know how crucial it is to use social media to get the word out, how important it is to go to places where readers gather, how necessary it is to work tirelessly and persistently in behalf of sales.  Crass commercialism?  You betcha.  Without the commerce part, the art part just lays there.

The good news about publishing is that today, anyone and everyone who produces a work can get published, thanks to the rise of the e-book: Amazon’s Kindle and the like.  Those folks are delighted to have you publish your work on their platforms, and I know from experience that it’s easy to do.  But just because it’s there doesn’t mean anybody will actually buy it and read it.  That’s the writer’s job.

I suppose any successful business is run by people who understand the intersection of art and commerce.  Just because you produce a good product or service doesn’t mean you’ll do well.  You have to do the grubby commercial part too.

We writers are no different.  Stop in the middle of an intersection and you’ll get run over.  You have to keep moving.

The Indies Are Back!

I’m winding up a two-month promotional tour for my new novel with some really good news: independent booksellers are back.

Everywhere I went on my 20-city tour, I found independent book stores that are thriving; owners who possess that essential combination of a love of books and good business sense; staff who are knowledgeable and enthusiastic and helpful.  It’s a dramatic reversal of a 20-year trend, and for midlist writers like me who depend on word-of-mouth to sell books, it’s the best news in years.

Here’s an example of what’s happening in a good-sized city I’m very familiar with: fifteen years ago there were perhaps a dozen independent bookstores of various stripes scattered about town, some of them doing well, others gamely muddling along, showing slim profits but having lots of fun in a business they loved.  Today, there is one full-service, general-purpose independent bookstore in this city.

What happened was the double-barreled onslaught of chain bookstores and Amazon.  Within a ten-mile radius of this one surviving independent, there were suddenly four big chain stores – offering a huge selection and bestsellers at loss-leader prices, cheaper than the independents could buy them.  Customers the independents thought were fiercely loyal bolted for the chains and their discount prices.  The bottom fell out of the independents’ business and one by one they agonizingly gave up – all but this one store, which struggled mightily but held on by its fingernails.

Today, the landscape is profoundly different.  One of the chains went belly-up.  Two more closed their stores in the area of the city where the independent survived.  The last remaining chain is, in many parts of the country, closing stores and reducing inventories.  And many of the customers who shopped the chain stores are turning back to the independents, re-discovering what made them once-loyal customers.  That surviving independent in this city is seeing double-digit increases in sales from a year ago.  Life is good and getting better.

Independents still face an uphill battle.  There is stiff competition from the remaining chain operations.  Online booksellers offer books at discount prices.  And there is the steady and continuing movement to e-book formats, especially for fiction titles.  Kindle, Nook and Kobo have taken a big cut of that market.  But there are still huge numbers of people who insist on holding a real, physical book in their hands, and they are the core of the independents’ audience.

If you go into an independent bookstore and ask, “What do you have that’s good to read?” the staff will give you an informed suggestion, based on what they know about you as an individual reader.  If you’re looking for a book on a particular subject, the staff will help you find what fits your needs, and if it’s not on their shelves, they’ll have it for you in a couple of days.  If you want to spend an hour just browsing, soaking up the smell and feel of books while you have a cup of coffee and a muffin, you’ll find it a comfortable, inviting place.  If you want to meet one of your favorite authors peddling his or her new book, you’re likely to find them at an independent.  It’s old-fashioned customer service, married to modern technology and store owners with a keen sense of what makes a successful business. 

What’s happening these days with independent bookselling is a nationwide phenomenon, as noted by Fortune Magazine in a recent article: “The Indie Bookstore Resurgence.”  Author Verne Kopytoff noted that sales at independents grew 8% last year and are on track to do as well this year.  And membership in the American Booksellers Association is up 16% over the past five years.

Independents’ competition won’t go away, nor should it.  People who buy books and related items want choice, convenience, a good deal.  But for the moment, that immensely important part of the book culture that independent stores inhabit is the healthiest in years, and getting more so.  And the folks who are happiest about that (after the owners themselves) are scribblers like me.

If You Want To Be Published, You Will Be

            I sometimes lead writing workshops.  Folks who sign up are a diverse group – women and men, young and old and everything in between, folks from just about any walk of life you can imagine.  There’s one thing in common: they write and they passionately want to be published.

            I try to be honest with the folks in those workshops, and until fairly recently, I had to describe how difficult it is to get a book of any stripe into the hands of readers.  I warned them about unscrupulous agencies that will offer to read your manuscript for a hefty fee, then blithely tell you there’s not a market for it.  Companies that will promise to publish your book (for an even heftier fee) and market it (another big fee).  They ship you boxes of books, and that’s it.  Little or no marketing or promotion.  You’re on your own.  I had to tell them how difficult it is for a first-time author to find an agent, how hard it is to get an editor at a reputable publishing house to even look at your work.

In short, publishing these days is a daunting affair, and many good, worthy books never make it into print.  For a first-time writer (and even for some grizzled veterans like me) it can be a crushing experience.

            But now I can give my workshop friends some really good news.  I start the first session of a workshop by saying, “If you want to be published, you will be.”  Faces light up, the energy level in the room goes way up.

The reason, of course, is the e-book: Kindle, Nook, Kobo, Apple.  The traditional publishing houses have embraced it.  John F. Blair Publishers is making my new novel, The Governor’s Lady, available in both hardcover and e-book editions.

But the e-book phenomenon has given new life to literally millions of people who don’t – or can’t -- go through a traditional house.  They publish an e-book themselves – straight from computer file to internet.  It’s not hard to do, and other than some initial out-of-pocket expenses (cover art, copyright registration) it’s free.  Kindle, Nook, and the like welcome your work and walk you step-by-step through the process.  I put my first four novels on the internet last year and did the vast bulk of the work myself, with some great guidance from writer friends who had already done it.

The big challenge is those millions of other people self-publishing e-books.  Some of it is sheer junk, some so-so, some really good.  As a new author, you have to compete with all those other folks to find readers, and there’s no traditional publishing house putting its muscle behind marketing and promotion.

The first thing you have to do is make your work as good as it can possibly be, to separate it from the junk and so-so.  When readers find something they like, they tell other readers.  Then too, there are lots of resources out there – Websites such as Goodreads, how-to books on the internet – to give you marketing ideas.  People who’ve done it successfully are eager to share what they’ve learned.

By some accounts, half the fiction sold in America is now on e-books.  Fiction is easier because it’s usually just text.  Non-fiction and children’s books are harder because e-books don’t handle pictures, illustrations, charts and graphs very well.  But that’s improving.  We’re just at the beginning of the e-book wave.

I’ve heard writing described as a disease you can’t cure.  I like to think of it as a passion that’s both maddening and exhilarating.  For so many of us who scribble, the e-book makes it possible to show the world what our passion has produced.